about me Nichelle Swanepoel
I work in MARKETING, COMMUNICATION, and DESIGN. Sometimes I write, sometimes I take photographs or design or manage a project, or make drawings of concepts. Sometimes I sit in a boardroom for most of the day.  Sometimes I am on a plane for work. Sometimes for an adventure. Sometimes the lines are blurred. It is all very exciting and challenging. I can’t say I have ever been bored in my career (Except that one time I had to answer the phone for a rubbish collection company. It lasted 3 days. Can we please not talk about that?).
My clients and subjects vary from product to services and I am often in a space where I need to share someone else’s story. So right here, THIS SPACE, is therefore a place I can call my own.

This blog is a simple diary of some of my experiences, captured through my lens (and some of my words).

Maybe it will make the memories linger a little longer. Maybe it can inspire someone else to step out of their comfort zone too. I sometimes share practical tips and references. Here and there I might get sentimental. Please excuse me. I hope you can find some meaning in it too. Maybe it can inspire you.


“The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue center light pop and everybody goes “Awww!” – Jack Kerouac


If you would like to connect with me for work: my professional website www.digitalniche.co.za

If you would like to send a message or share your thoughts, please do.

The world is your oyster. Enjoy.



If you have some time, watch: A story for tomorrow (but make sure you watch it all the way to the end).


  • Reply
    Andre Viljoen
    Aug 25, 2019 at 6:00 am

    Skies Nichelle, nie seker hoe om julle te kontak nie.
    Ek en my vroutjiedoukie, Rentia, kom so “once-in-a-blue-moon” in die Kaap.
    Ons sal vreeslik graag een of ander tyd net ‘n koffie of ‘n wyn saam met julle wil drink en stories uitruil.

    • Reply
      Jan 30, 2020 at 9:55 am

      Genade – ek kry NOU eers die. Jammer. Ek stuur n epos.

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